Our class recently met with the Heal magazine team to exchange ideas about the blog. The meeting was very helpful because we gained a better idea of what Heal really wanted for their blog. Perhaps the biggest issue is how we are going to incorporate both magazines-Heal and Cure- into one blog. I feel that it almost might be necessary to create a different blog for each magazine because they focus on opposite ends of the cancer journey. Cure magazine deals with life during cancer; whereas, Heal focuses more on the journey after one beats cancer. Essentially, the blog should cover both aspects of cancer- treatment and survivorship.
How exactly should Heal/Cure target the cancer demographic and physiographic?
The Heal/Cure blog should act as an informational resource but also establish communal relationships among cancer patients and survivors.
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